The multi-billion dollar gluten free industry is aimed the exploding number of people who are cutting gluten out of their diets. In a recent study, more that 25 percent of Americans reported they were trying to cut down on gluten or avoid it altogether.
Gluten is a complex of proteins found in grains such as wheat, barley, and rye. It’s a spongy substance that helps dough to rise. For people with celiac disease, eating foods containing gluten can cause severe bloating, fatigue and diarrhea.
Celiac disease, a gastrointestinal autoimmune condition, is thought to be largely under-diagnosed. It can develop at any time and at any age. Researchers believe that up to 3 million Americans have celiac disease – but most don’t know they have it.
On the other hand:
Millions of people believe they have wheat allergies or gluten intolerance when they do not.